Hixee said:
Alton have 'air' in the logo, 'Air' on the maps, Thorpe have "THORPE PARK" on the maps. Neither are actually right.
Of course they're right. The correct spelling is the name that is used officially, like the correct name of a person is what they are officially named. If THORPE PARK say it is 'THE SWARM', then it is THE SWARM. If THORPE PARK said it was 'The Swarm', then it would be The Swarm, but it's not. I wouldn't bother correcting somebody if they did call it 'The Swarm', but if somebody claims that I am incorrect by calling it 'THE SWARM', I will explain why I do not agree.
And like I said, it's about how it's written in text, not the logo. I'm pretty sure nobody calls McDonald's 'M'. McDonald's don't call themselves 'M', either, they call themselves McDonald's. In fact, there are many major companies that have no text in their logos at all. Logos are completely irrelevant to the name of the company or product.