To be honest, I'm sure it's over the GP's head as well but that's how they do things at SDC. It's a subtle nod to those that know and just part of the facades to everyone else. There's a lot of things like that at the park. For instance all of the posters around the park are tributes to current and former workers (much like the windows over Main Street at Disney parks).It seems really convoluted though? I'm hardly a general public member and that's gone straight over my head.
Got my invite today to the media announcement. Now I got to figure out how to convince my boss to let me off that day.