To be completely honest with you, I have no idea. Maybe they just wanted something to go with the cheapest IP they could get. I mean, what child these days has watched "The Wickerman"? Maybe they thought that since Thirteen was a relatively family coaster with a horror theme yet had moderate success that this was a good idea? That's my best guess and I have absolutely no clue why they probably will go with The Wickerman, especially since the horror theming in Alton is abundant. It really is strange to me that this is not marketed as a family coaster and especially since it is in Mutiny Bay and close to Kantaga Canyon it would be fitting for it to be family themed? A simple pirate theme would be much more beneficial in my opinion, but who knows? Maybe Merlin have a trick up their sleeve here. It is certainly very confusing to me but who knows how this will turn out.