We’ve had a very interesting development from the planning application of Project Refresh and Renew at Chessington; a new Merlin attendance graph:
https://towersstreet.com/talk/threads/chessington-world-of-adventures-resort.97/page-496#post-493105
The numbers from previous years seem to line up with the Merlin attendance graph we had before, which in turn lined up with our prior general understanding of the parks’ attendance trajectory, so I don’t see why it would be wrong… but it makes the very interesting and unexpected claim that 2022 and 2023 attendance figures at Alton Towers were on par with, if not higher than, those of 2010, attaining over 3,000,000 (no scale is given, but the prior graph which had scale had 2010 on around 3,062,500). The only year that looks notably higher than 2022 and 2023 on the graph is 1994, which the previous graph pegged at around 3.3 million.
Chessington is also pegged as having hit the 2 million mark and reached parity with Legoland Windsor in 2023. The figures for Legoland and Thorpe Park seem a bit more in line with what I’d have expected, with both being roughly on par with 2019 levels of attendance in 2022 and 2023. And again, this lines up with what we already know; Thorpe Park themselves confirmed on social media that they got 1.5 million in 2023, which is on par with 2019’s figure in the previous graph… which would make the Thorpe Park sums add up.
What do we reckon to this? I don’t see why these figures would be wrong, and as I said, the graph lines up with the previous graph for every year up to 2021, which in turn lines up with pre-existing understanding that we had about attendance trajectories at the parks. So under Occam’s Razor and just about anything you could say, I’m inclined to believe that they’re genuine… but the Alton Towers and Chessington figures seem so wildly out of kilter with what I was expecting that I’m inclined to question them to an extent…