Me and my mate Ren used to spend a fair amount of time in the pub discussing various marketing campaigns, slogans, publicity stunts and adverts.
We had this theory that marketing people sit around on bean bags ordering Chinese takeaway. The more complex, original and interesting the publicity stunt, the more Chinese takeaways they'd order. For example, take the Honda advert with the moving parts, that would be a "10 Chineses."
I'd probably rate this one as a one Chinese with free prawn crackers.
I miss the days of good old fashioned competitions.