Nic
Strata Poster
Liseberg's latest ad campaign has angered tourism officials on the other side of Europe. The campaign features pictures of crying children with phrases such as "Some children will have to go to Crete / Mallorca / Italy this summer".
An association of hoteliers in Crete have sent a letter of complaint to the Swedish Embassy in Greece about the adverts. The letter included the following:
Full story here: http://adland.tv/adnews/liseberg-amusem ... 1368217579
Is Liseberg in the wrong? Should anyone care? Have the hoteliers overreacted? Is this all a convenient way of getting more people to talk about the park?
An association of hoteliers in Crete have sent a letter of complaint to the Swedish Embassy in Greece about the adverts. The letter included the following:
As Hoteliers Association of Southern Chania, representing the most important destination of Swedish people, we are complaining about this unacceptable action of this amusement park and we ask your help, in order to stop immediately this defamation. It is known that the bonds between Greece and Sweden, and especially regarding Crete and Chania, are very strong and in any case such malicious actions should not affect the relations between the people of the two countries. We ask you to take direct action on this issue.
Full story here: http://adland.tv/adnews/liseberg-amusem ... 1368217579
Is Liseberg in the wrong? Should anyone care? Have the hoteliers overreacted? Is this all a convenient way of getting more people to talk about the park?