^ Well, yeah, people are talking about it. As I said previously, several people at work have said "I see that Thorpe Park is haunted! without actually asking about the ride or deciding to visit this season.
The beef I have about this stunt is that, yes it creates chat, but it doesn't inform anybody of the ride or make people want to visit Thorpe to ride it. I'm not talking about enthusiasts here, I'm talking about regular joes. Anyway, what do I know. I work with traffic lights, not in marketing.