I rather enjoy Wimbledon... yes, I'm sure it's shallow or whatever to only follow tennis once a year, but it's the only time it's covered decently on terrestrial TV!
I like the fact that it's usually nice weather when Wimbledon is on, it's nice to get home from work and chill out with the windows open and a bit of Wimbledon, I like the atmosphere, I like the TV coverage and obviously, I like watching hot girls in little skirts having little mini orgasms every time they hit the ball (no, the Williams brothers do not count).