Struggling to think of positive things to say about the new logo, it's properly bland and boring. I can't see where the actual marketing potential is in it. The last logo had the infinity sign, and they were able to make good use of it all the time. What they gonna do with this one? include a pissed up 'o' on everything?
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Pissed up O as a back drop seems to be the plan
As has been said they used the Infinity logo all the time for their events and it was associated with TP.
The timing seems all the more bizarre when the infinity logo could have been used in marketing with the silhouette of Hyperia’s layout being very similar to it.
Which is kind of the direction I thought they were going in with the silhouette graphic near BK.
Definitely thought they were going to use the Hyperia layout silhouette with the infinity logo.
As has been said the logo is just so generic and bland. They can’t really do a whole lot with it for brand recognition as it’s just some text.
I’m sure everyone will get used to it eventually but at the moment it gives me these vibes..