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Enthusiast vs. GP Coasters

Jarrett

Most Obnoxious Member 2016
So a little remark I made about Valravn absolutely exploded into a giant discussion about this, so I thought I'd start a thread on it.

I basically said that Cedar Point built Valravn completely as something the GP would cream their pants over. Some were arguing that that's the point of a coaster. and shouldn't it be? Enthusiasts make up less than 1% of a park's demographic, when it comes to multi-million dollar investments like coaster choice, they don't give a rat's arse about us.

However, we enthusiasts typically have a thing for a good ride experience, one that gives us what we look for in a coaster. While we would all prefer an RMC to a B&M dive coaster, does this sell well? Sure a coaster is a machine designed to use a carriage or train of carriages carried by their own momentum along rails on multiple sets of wheels to give a good ride, but is that enough? If Cedar Point put in something like Storm Chaser, while we would all think it's the best coaster at the park, would it sell as well as Valravn? Valravn might provide a ride experience that's just barely Cedar Point quality, but if you show Gerald GP off the street a picture of it next to Storm Chaser, which would he rather ride? Storm Chaser to most would look like a coaster with a funky looking drop littered with hills and a few inversions. However, they see Valravn, they see a massive steel mountain that holds you face-first before dropping you twenty-three stories.

This, in my opinion, is another reason why boomerangs are so popular at parks in addition to their low cost and footprint. The experience they provide is offensive at best, but Joe Schmoe just going to Knott's Berry Farm because he didn't want to shell out more Disney money sees their boomerang and sees this weird contraption that looks nothing like your typical coaster that goes forwards and backwards and has all these dead ends and inversions and the like.

Some examples of coasters that rely solely on ride experience are RMCs, Helix (it was even marketed as a ride experience alone),

Question 1: Can a ride rely on just its ride experience for marketing or does it also need some kind of record/gimmick?

Parks also want their rides to get good reviews obviously (nobody wants to go to a park if people walk away from that park saying they were personally victimized by all of their coasters and their children are in therapy) or not get bad ones, but does a ride need to have a good experience to be perceived as good by the public? If you ask somebody at Tragic Mountain if they preferred Twisted Colossus or Goliath, would they say Goliath despite the almost unanimous enthusiast opinion that Twisted Colossus is better? Going back to the coaster that started this mess, Valravn has no element that isn't done equally as well or better elsewhere in the park. Big vertical drops can be found on Dragster, steep drops can be found on Maverick, the same inversions can be found on GateKeeper. But would someone who went to the park for a big, powerful drop say Valravn was better than Maverick which has a way more violent drop?

I refer to this as the "GP effect." This is what happens when the GP lets the ride's unique elements or gimmicks get in the way of their judgement of what they liked best. Back in my pre-enthusiast days, we went to Dollywood and I thought that Mystery Mine (which we would all agree is awful) and thought it was better than both Tornado and Thunderhead. Same happened at Carowinds. I thought Borg (now Nighthawk, I feel old) was better than Afterburn even though it's in my bottom 20 simply because I thought the flying position was interesting. Can parks maybe just rely on guests to decide a ride is good before they even ride it and carry that opinion through their experience of riding it?

Question 2: Can the GP accurately develop opinions on ride experiences on their own or do they let the park and their marketing/gimmicks decide for them?

To me at least...

For a ride to be as successful as possible, it needs to have both. It needs a gimmick and a good ride experience. Skyrush was a good example of this, it would be a killer ride with a normal seating arrangement, but the winged seating arrangement really helps augment an already sick layout into something special. However, just having a good ride experience or just a gimmick that works will make the ride successful. A successful ride has a gimmick or good ride, the most successful have both. One will draw people in, both will make the coaster a flagship smash hit to last for years. I think most GP at Cedar Point would vastly prefer Maverick (multiple gimmicks thrown around a good ride) to something gimmicky and unusual like Wicked Twister.

As for my second question, I think the GP definitely creates their opinions around how the park presents them. I once heard a guy scream "BEST RIDE IN THE PARK!!!!" after a spin on Rougarou during its inaugural season. To many the excitement of riding a new coaster with some kind of unique factor thrown in they've never seen before clouds their perception of what is and isn't a good coaster.

Do you agree with this?
 
Let me repost my post from the Valravn thread to string into this discussion, focusing on what exactly defines an enthusiast coaster (or lack there of):

I said:
Let me posit this as another question: Is a roller coaster that is popular with a roller coaster enthusiast popular with the "GP"? If the answer is yes, then the concept of an "enthusiast" coaster is moot: sometimes, a roller coaster will be good, and sometimes a roller coaster will be bad. But the concept of "designing" a roller coaster for a certain demographic is something I never find evidence for. (Outside of general marketing tactics and branding)

It's important to emphasize how little coaster enthusiasts matter in park planning and design. CoasterMania at Cedar Point is the "hayday" of coaster enthusiasm, and attracts what, a few thousand attendees? Let's say 15,000. That is .5% of the total Cedar Point attendance in 2014 (3,247,000). No, roller coaster enthusiasts don't have deep market penetration, nor are we a group identified as serious revenue generation. It turns out amusement parks actually are for-profit companies that need to generate revenue with new attractions to build more attractions, expand, draw in attendance, and repeat the process!

We can think of ourselves as thought leaders in what it takes to design a good roller coaster. However, as is with the Cedar Fair process, plans are made five years in advance; with deep tactics on market surveys, consumer analysis, and planning for future attractions. By operating with a centralized planning office, Cedar Fair also plans new additions as integral to neighboring CF parks, adding further complexity.

Steve Jobs may have said it best: "But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

To address both of your questions on if a ride needs gimmicks/general marketing and if park goers are able to form their own opinions about rides: Yes to both.

Let's be frank, a new roller coaster that does not carry a good marketing campaign nor major appeal is a flop of a project. While every park would love to stand on the merits of how well received a roller coaster is, it is financially quantifiable metrics that rule the day on the success of a new park addition. Ticket sales, merchandise, special licensing, etc. are what drive any new addition to an amusement park. These are private businesses, the larger of whom carry share holders that expect the business to continue to grow and be profitable.

While a new roller coaster will attract visitors, a new roller coaster that breaks world records will attract even more. Just ask Six Flags Worlds of Adventure how it faired going against MF, Wicked Twister, and TTD - all the world's tallest and fastest in their own right. Gimmicks are good, because gimmicks are marketing that draw attention, and allow you to differentiate from your competitors.

And what is a world record really? In many regards, it is sheer incrementalism: a roller coaster designer creates one train design, to be applied across multiple parks with slightly longer, taller, faster elements as time progresses. Take the Arrow looper for example: Knott's Berry Farm builds the first modern inverting roller coaster with 2 inversions, Cedar Point with 3, Carowinds with 4, Darien Lake with 5, Kings Island with 6, SFGA with 7. Yet as these inversion counts and heights increased, the train design remained relatively constant. It was the ability to market the world's most inversions that drove success. And we have seen this time and time again across multiple manufacturers, makes, and models.

Even now as I take a look at Jarrett and my own coaster counts, I see roller coaster after roller coaster that broke some world record or carries a unique trait at its opening.

As to if park goers are able to make up their minds: of course they are. Typical park goers are exactly the same as an enthusiast; the only difference is an enthusiast has a larger frame of reference to pull from. I have friends, as I mentioned in the Valravn thread, who declare Raging Bull to be the best roller coaster they have ever ridden. And this is because in their own right... it is the best roller coaster they have ever ridden! In this way, typical park goers and enthusiasts alike carry their own unique truths: opinions on each roller coaster are imperfect and probabilistic, based on our unique, individual experiences.
 
1- It really doesn't matter for either. People visiting a park WILL ride a new thing, regardless of marketing or any gimmicks. But if parks want to make it a top-notch, popular ride, they need a marketing campaign to keep it popular. If parks want people from across the state, country, or even world, they usually need a gimmick to make it noticeable. But to be most effective, parks need to combine the two, and market the **** out of gimmicks. This is why Merlin likes marketing anything they can, it gets the most attention. And if a park has a real record, they market it so everyone knows about it. With Full Throttle, I knew it had the world's largest loop. Then the two Asian Intamins were being built with their two humongous non-inverting loops, the parks marketed them as the largest loops, but I still thought(knew) FT had the largest. It wasn't until Gavin's TR when I found out that Flash had the largest loop. If I knew Flash had the largest loop, I'dve changed my thoughts by now. That park could've gotten a few US visitors if they marketed the loop a bit more. However, parks with international clientele on a regular basis like Disney or Universal don't need either, they already have the mass number of people willing to ride a new ride. They can just open something with 0 marketing, and it'd probably get more ridership than Monster at Adventureland. So to condense that, nobody needs any marketing or gimmicks, but they should do both if they want more visitors.

2- Absolutely not. In fact, I think the opposite. I think that the enthusiasts get more engulfed in marketing than the GP does. When a new ride is announced with a gimmick or something, we instantly scramble to our various forums to either loathe or worship it. When I tell my friends or family about it, they usually respond around the lines of: "Cool.", "I don't care", "Nice. Might have to try it out when I go next year.", or "Can you please shut up already? We're not going on a vacation just for that". We follow construction from the first signs of land clearing through the first few mechanical errors after opening. GP might see an ad or two showing a render of the ride. When it comes time to ride it, we look at every aspect of the ride- consistency, transitions, how much/effective airtime, smoothness, theming interaction, etc. The GP might ride it and think it's too short, whereas we have it in our top 5. Going back to the Goliath-Raging Bull point, a lot of the GP notices the records, but thinks the ride is just to short to enjoy. We get caught in the everlasting suspense during the offseason to finally ride it.

So, yeah. My two cents. Say I'm wrong, but that's what I think.
 
You are wrong about the gimmicks. I don't know anyone who would cancel plans to go to SFMM, and then go to random Chinese park because of a few feet taller loop. Nobody in the "gp" is going to do that because nobody gives a ****. People say Batman goes 100 mph, they're wrong, but it makes their pants get tighter so what.

Another thing is everyone who doesn't work for a park or it's affiliates is considered general public. Yes we are enthusiasts of roller coasters, but almost all of us don't work in that industry, hence we are seen the same as Bob and Jan from Billings Montana. Actually, because we (read we as enthusiasts) typically have annual passes, don't by as much merchandise, food, souvineers, we are clearly not the target demographic as we don't bring in the same amount of money as random people who go one time a year and buy 7 funnel cakes and 15 shirts.

Each ride is input after meticulous research, years of planning and development, market surveys, demographic searches, and serious monetary investments, do you honestly think they don't have high hopes that people won't enjoy said new addition no matter who it is?

Come on now.

Sent from my SAMSUNG-SM-G920A using Tapatalk
 
Firstly, the sheer title of this page angers me. There is NO SUCH THING as an enthusiast coaster, or GP coasters. You're putting enthusiasts in a separate bracket as though we're important, we're not. We're all consumers as far as the park is concerned.

Jarrett said:
Question 1: Can a ride rely on just its ride experience for marketing or does it also need some kind of record/gimmick?

A coaster can definitely just rely on a good experience without a massive gimmick. Countless coasters as examples of this can be found around the world.

Question 2: Can the GP accurately develop opinions on ride experiences on their own or do they let the park and their marketing/gimmicks decide for them?

Who says that their opinions aren't accurate? They're OPINIONS Jarrett, just like I find most of yours to be wrong, and you mine, you can't have a right/wrong about opinions as they're personal beliefs. Most of the clientele to theme parks are guided to the parks via marketing, obviously, but when they are there, they don't spend their entire days searching for facts about each ride that have been marketed in the past, they go on whatever they want to, in whatever order they want to, it's that simple.

So, yeah. This topic is condescending as **** to anybody else that isn't a coaster enthusiast, and even as a coaster enthusiast, I'm slightly embarrassed about topics like this that imply we're some superior being.
 
Sorry Carret I agree with everyone else :P
Question 2: Can the GP accurately develop opinions on ride experiences on their own or do they let the park and their marketing/gimmicks decide for them?
How does one 'accurately develop opinions'? Be able to talk in depth about them? That doesn't matter because they don't care as much. Just like I don't have or want an 'in depth opinion' about a favourite car manufacturer. I'm still capable of making that opinion on my own though.
Personally I think enthusiasts are more influenced by the 'enthusiast hive mind' than the GP are influenced by the park's presentation of a ride.
Gimmicks may draw them to or get them talking about a coaster, but won't have much of an impact on their overall opinion when they've ridden it.
 
To put it simply, the GP have minds of their own and don't let the park brainwash them. I know plenty of people who are general public who prefer say, Gatekeeper to Millennium Force, or Maverick to Dragster even though Millennium Force and Dragster were more heavily marketed as record breakers. Maverick still gets longer lines in the park than almost anything else, and it looks pretty diminutive compared to the rest of the skyline.

That being said, of course marketing matters. Obviously most marketing is ****, but there has to be some kind of marketing done when putting in such a massive investment. We can see through that crap though, but a lot of the general public can't so it might get them more hyped up about a ride that maybe we, as enthusiasts, are not as excited about. "Tallest purple wingrider coaster" sounds good the the public, but obviously we'd call bull on it instantly. That doesn't mean us and the general public won't be able to form their own opinions after riding it though!
 
tomahawk said:
because we (read we as enthusiasts) typically have annual passes, don't by as much merchandise, food, souvineers, we are clearly not the target demographic as we don't bring in the same amount of money as random people who go one time a year and buy 7 funnel cakes and 15 shirts.
This was my exact sentiment in talking about realistic market penetration of coaster nerds. By attending parks more often than the average and not buying merchandise nor food - we collectively carry the worst amusement park consumer habits, as we extend our stay and don't pay as much.

A number of people are hitting on the same point as well for what makes a "valid" opinion on a ride. Again, I would put forward the postpositivism view: each individual carries their own imperfect view of reality, based on their own personal experiences. There's a reason we all carry varying top 10 counts.
 
I can kind of understand the reasoning between the enthusiast/GP divide, as with many hobbies the enthusiast may generally have more refined tastes than the mainstream. In Music for example, enthusiasts will often be into more experimental or obscure stuff, and won't rate popular chart music. There's a divide between commercial mainstream music and music aimed towards enthusiasts or fans of particular genres.

However when it comes to coasters there is no 'underground coaster scene' or rides aimed at enthusiasts. Ultimately every coaster is aiming for mainstream success, most parks couldn't give a turd what we think as long as their ride is popular. Enthusiasts and the GP both rate coasters on enjoyment, and I think generally the most popular rides are rated highly by both groups. I say 'both groups', but I just consider them one group - the consumers. I personally don't see a divide between the two, apart from enthusiasts having more knowledge of coasters. I don't think that makes their opinions any more superior, less 'experienced' riders can rate their enjoyment of a ride just as reliably as any enthusiast.

Also quoting this for emphasism, as I completely agree:
Pink Panther said:
Personally I think enthusiasts are more influenced by the 'enthusiast hive mind' than the GP are influenced by the park's presentation of a ride.
 
I don't like the idea that we enthusiasts ride roller coasters differently. Just because I know that Outlaw Run is an RMC made in 2013 at the Herschend owned Silver Dollar City doesn't mean that I rode it better or any differently. I met these guys who had ridden Outlaw 13 times that day. They likely enjoyed it just as much as I did or maybe even more. Every rider can form their own opinion, and they all do. There is a reason that rides like Ninja @ SFOG rarely have a line while something like Mindbender or Goliath have long lines, and it isn't a gimmick. It's because most of the public enjoy these coasters more and have decided to ride them instead. It seems like you are portraying the GP as a single group with a unanimous opinion, and that just seems far from the truth. In the end, these are really just thought of as simple thrills for most of the GP. They may not be able to voice in 3 paragraphs why they like Maverick more than Gatekeeper or vice versa. They just enjoyed one more than the other, simple as that.
 
Interesting that I just saw this article.

http://www.cnn.com/2016/05/25/travel/be ... index.html

I'm guessing that we have some different thoughts on what the best new US coasters are.

The difference between us and the GP is knowledge. It's not that what we like is better than what the GP likes, but we really do know what we like. For example, the first coaster in that article is Valravn. Lightning Rod is not mentioned. This makes some sense. Valravn is gigantic, much bigger than Lightning Rod. That's going to appeal to a lot of people. I know from CoasterForce and elsewhere that dive coasters are meh but RMC is excellent, so I'm planning to go to Dollywood this summer, not Cedar Point.

Edit: I do think that park management cares about coaster quality more than is being suggested, though. If you work in that business, you must be a fan on some level. Parks probably could get away with having SLCs that must be cheaper than B&M inverts, yet there's a certain amount of pride that goes along with having a quality coaster like that.
 
Lofty said:
Firstly, the sheer title of this page angers me. There is NO SUCH THING as an enthusiast coaster, or GP coasters. You're putting enthusiasts in a separate bracket as though we're important, we're not. We're all consumers as far as the park is concerned.
Hmm, the concept of Helix at Liseberg was developed by Andreas Andersan (sp?) who is an enthusiast (that guy is living every goon's dream!) with input from the ECC bloke, Justin. Other coaster designers such as Alan Schilke and, at a stretch, John Wardley are enthusiasts, too. Even though all coasters are predominantly made for the gp, some are created by enthusiasts for enthusiasts. And there are coasters that are liked by goons but not so popular with the gp such as Swarm.

Whenever I ride a new coaster, I don't analyse it - I ride with the exprcpectstion of enjoyment. It's only after my third or fourth ride do I start to critique it. But I don't think my opinion is any more valid than that of a casual rider.
 
Ian said:
Lofty said:
Firstly, the sheer title of this page angers me. There is NO SUCH THING as an enthusiast coaster, or GP coasters. You're putting enthusiasts in a separate bracket as though we're important, we're not. We're all consumers as far as the park is concerned.
Hmm, the concept of Helix at Liseberg was developed by Andreas Andersan (sp?) who is an enthusiast (that guy is living every goon's dream!) with input from the ECC bloke, Justin. Other coaster designers such as Alan Schilke and, at a stretch, John Wardley are enthusiasts, too. Even though all coasters are predominantly made for the gp, some are created by enthusiasts for enthusiasts. And there are coasters that are liked by goons but not so popular with the gp such as Swarm.
Yeah, Iw as aiming my post entirely at from a business perspective of a park, not that of singular designers, or park managers etc.
 
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