Yeah, I know, another silly publicity stunt at Alton Towers, but I actually like this one!
Press release:
![5b67ce65b0.jpg](http://www.freeimagehosting.net/uploads/5b67ce65b0.jpg)
Press release:
Alton Towers Resort teams up with Ultimo to make sure women don’t make a ‘boob’ on the rides
As a result of wearing fewer layers of clothing during the summer months, the Alton Towers Resort receives a number of reports that scantily-clad female riders have been privy to gravity-defying wardrobe malfunctions on the more adrenalin-inducing rollercoasters at the theme park. Given the long awaited heatwave forecast for this summer, the Alton Towers Resort are taking no risks.
In a bid to reduce the number of mishaps on their rides this summer, the Resort has teamed up with Britain’s leading underwear brand, Ultimo, to produce an underwear advisory guide - ensuring that women are fully supported to withstand the extreme G-forces of the coasters. Today, a group of test-riders donned a variety of Ultimo bras and were put through their paces on several attractions, including Rita - Queen of Speed and Spinball Whizzer, to test the durability and lift support of bras- and to make sure they were a snug fit.
Michelle Mone from Ultimo said: “Many women across the UK wear ill-fitting bras, which can not only cause discomfort and long-term health problems, but also accidental exposure at inappropriate times. We are working with the Alton Towers Resort to advise which bras riders should be wearing, proving that thrills don’t necessarily have to mean spills.”
Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: “With a number of ground-breaking, world-first rollercoasters at the Resort, we are pleased that their G-forces are such a thrill for our visitors. Whilst we understand that in warmer climates women will wish to wear less clothing, the tests show that well-fitted brassieres such as those from the Ultimo range, will help to control the risk of further unprecedented exposures in the future.”