Dar
Hyper Poster
I can't wait for a Silverstone situation on a fireworks night!
(For the Silverstone round of F1, they implemented surge/demand-based pricing, which got itself all muddled up to the point that prices were going up as people were waiting to finalise their tickets so you could have a £200 ticket in your basket than went up to £400 before you could pay )
(For the Silverstone round of F1, they implemented surge/demand-based pricing, which got itself all muddled up to the point that prices were going up as people were waiting to finalise their tickets so you could have a £200 ticket in your basket than went up to £400 before you could pay )
How far in advance are they going to be surging prices? And how elastic is the demand for a day out? If you've done no planning and turn up to Towers when they've put the prices up, are you going to just drive home or are you going to grumble and pay up? So I think there's more 'cash grab' going on than trying to spread demand.With visitor numbers up 13%. It is entirely possible that this demand based pricing is a genuine attempt to spread the increased visitors out a little more, and improve the experience for all guests, rather than another cash grab.
I agree that they're not blind, but maybe they are a bit deaf. They're measuring KPIs all over the shop, but are they really measuring the right KPIs? I think the overall package is what's letting them down. Capacity and reliability are just one area they need to improve, but they also need to improve outside the rides. TLC and Thorpe sparkle magic are great in principle, but other parks achieve the same in half a closed season as Merlin are in 3 years. Why are they still partnered with a catering company that let an outlet get a 0 food hygiene score?They're not blind to the fact that guest satisfaction is a key factor to their success and growth. What they really need if they wish for visitor numbers to keep improving, is more capacity and better reliability!