Well colour me intrigued.
Never heard of Immersive rides before and it looks like this could be their first product? Their site has some info on the ride system they've put together, I think it looks a bit basic but the sound of how customisable each ride experience can be could be an interesting factor. Digging a bit more into their site it looks like the Infinity system launched in 2016 at the Asian attractions expo.
http://immersiverides.com/pages/infinity_ride/
The brands page suggests they have 4 paid IPs and 4 IPs designed by them at the moment:
Thunderbirds
Mr Bean
Huntix
Winx
So two ITV properties and two Rainbow productions (which are behind Rainbow Magicland in Italy).
http://immersiverides.com/pages/brands/
Could we be seeing this as more of an FEC type attraction rather than a park?