Merlin are in a position to spend that kind of money on their parks. But they just simply don’t want to, they want to get as much money from the parks with as little investment as possible. Phantasialand think differently, along with Europa Park, Disney and Universal, they realise the importance of repeat visitors. While they don’t have to invest into their parks so much, they choose to. Because it’s a long term investment into making a world class attraction.