I don't understand the comments on the lack of advertising at all... I'm seeing multiple different adverts, reels and posts for Hyperia, from the park's official accounts, across all social media platforms each day. I'm genuinely being bombarded, it's getting silly now.
What are you expecting to see? TV Ads? Billboards? The park's officials have repeatedly said this winter that they're returning to the strategy of focusing on the teen and young adult thrill demographic... Social media is where they should be, and are, spending most of their marketing budget. I do wonder if we'll maybe get a small classic media campaign but, up to now, they've rightly been focusing on social media.
Although I disagree with comments on the lack of marketing, as there's been loads. I do agree that it's been lacklustre, nothing 'viral' as such, they need that awesome viral post / reel... Teddy Bears on a train anybody? Jack Silkstone forced to ride it non stop whilst saying "14.8 seconds of airtime" 10,000 times? Throw some banter / shade at BPB? Something that gets people talking... Not just trying to incorporate a coaster into the latest dance / music shorts craze every single day.